Websites / Branding · 2026
Rarebreed
A high-impact storefront for an independent urban clothing label: headless WordPress for products and content, a Next.js front end for editorial scale, stark monochrome photography, and a single red signal color.
View live project
Role
Creative Director & Developer
Services
Creative Direction · E-commerce Design · Frontend Development
Built with
Next.js · TypeScript · Tailwind CSS · Headless WordPress · Vercel
What the work needed to do.
- Campaign-led storefront
- Headless WordPress behind a Next.js front end
- Editorial product storytelling
- High-contrast commerce system
Inside the build
A closer look at the interface, shown at its real proportions.
01Product page: one photograph, one red signal, no noise
02The Archive: every drop in one grid, filterable by line, sold-out states included